How We Built a 25-Car Turo Business Starting With Our Own Car — and How You Can Launch Your First Car and Build to $10,000/Month

A few years ago, our life looked very different.

My husband was working long hours in the insurance industry while trying to build a Turo business on the side. Like many people, we knew we wanted more freedom, but we weren't sure exactly how we were going to get there.

We started with a single Ford Taurus.

There were plenty of mistakes, lessons learned, and late nights figuring things out along the way.

But little by little, we kept reinvesting, improving our systems, and adding vehicles.

Eventually, the income from Turo grew to the point where my husband was able to leave his job and focus on the business full-time.

At the time, I was still working my corporate job and pregnant with our third child. Knowing we wanted more time with our growing family, we made the decision to build a second Turo account while I was pregnant.

We spent months preparing, growing the business, and creating a plan that would eventually allow me to leave my job as well.

After our son was born, I was able to do exactly that.

Today, Turo is our family's primary source of income.

We've grown from one Ford Taurus to 24 vehicles across two accounts, we've hired an employee to help run the business, and most importantly, we have something that matters far more than cars—we have more time with our children and more control over our lives.

That's why we created TURO R.I.D.E. to 10K—to help beginners skip years of trial and error

Not because we believe Turo is a get-rich-quick scheme, but because we've lived through the journey ourselves. We know what it's like to start with one vehicle, a full-time job, and a dream of creating something bigger.

Now we're sharing the exact framework, systems, spreadsheets, checklists, and processes that helped us build a business that changed our family's future.